Email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. Anyone who is looking for tips to improve their practices can turn to the web for helpful advice. Unfortunately, not all advice that people have gathered on email marketing is correct anymore. There are many common myths associated with email marketing that are preventing companies from truly gaining the most from this marketing medium. After speaking with some of our team at BlueHornet, I hope to debunk some of these myths and help you get back on the path to maximizing your email marketing efforts.
Myth 1: Too many emails will irritate your customers.
There seems to be a sentiment amongst people that sending frequent emails to your customers or subscribers is the wrong thing to do. And that by doing this, your subscribers are tuning out your messages. This is not true, to a point. Each business needs to find the right email frequency, which may be tough and a little nerve-racking to do. But there have been studies that show the majority of consumers average less than six branded email messages per day. When crafting your emails, ensure the body content and subject lines are fresh, varied, personalized to the recipient and not spammy. Then pay attention to the opt-out rates of your messages. If you see a jump in the number of people asking to be removed from your emails, you’ll need to make changes…quickly. And remember that an easy way to save subscribers that are considering opting out is to give them an option to reduce the number of emails they receive rather than unsubscribe altogether.
